Arghhhhhh! I am so incredibly frustrated.
As you know, my dad, sister and I have been working on ways to promote my Mom's book. It has been very slow-going because we all got busy with our lives, and we weren't really sure what or how we were going to promote it. We have a lot of ideas but just not the time to implement them all.
One crucial aspect of whatever marketing plan we have is a website. We look at a website as a place to send people who were looking for information, not necessarily as a tool that we are going to initially use in a full-blown web marketing campaign. My dad and I met with a web designer way back in September; it turns out this guy also has experience promoting books, so we were very pleased with what he said he could offer us. Well, fast-forward three-and-a-half months and I'll tell you what he can offer us: NOTHING. Hence, the title of this post.
I do not believe in a public bashing, so I won't mention this guy by name; I'll just call him Louis (but if you want to know who he is, drop me an email and I'll tell you about my experiences with him). My dad and I first met with Louis in the beginning of September - he came to me as a referral. He is a small business owner who designs websites as well as invents things. I don't know much about his work - and I didn't know much about his working style then. We had a good talk and he gave us some decent ideas of how to promote the book. My dad told him that we were looking for sponsors and Louis told us he'd be our first; he offered to design our website for free. Of course, my dad offered - and wanted - to pay him, but Louis declined. He wanted to donate the site to us.
I took the next week or so drafting the components of the site and emailed it - along with just a couple of pictures - to Louis. At first, the communication was open and flowing, but as time went on, I noticed that when asked for an update on the site, or the status on when it can be launched, it took him days to get back to me.
He eventually did get a 'sketch' of the site to me and I thought it looked great. I was excited that things were moving along and we would have a professionally-looking website to act as an 'anchor' of information. I was waiting for the site to be complete - and online - before I started sending out press releases to the local media, etc. But as time went on, I found myself waiting and waiting.
Louis and I did get together in early November; he wanted to talk to me about some cool things we could add to the site, such as ring-tones to download. I thought that was fine...but it was the site itself that I was interested in. I wanted to get it online, tie it into the blog and then talk about next steps. At this meeting, Louis also asked for more photos of my Mom, which I sent to him the following week. Since then, I hadn't heard from him.
Until now. I am not going to get into the details, but I tapped Louis to work on a piece of collateral for something completely different, that has nothing to do with Hands Off My Hope! When it came to light that what he produced was not what we were looking for, I simply told him that we were going to complete the project ourselves even though we had paid him. Apparently, Louis didn't like this answer and he asked for more specific feedback. I emailed him that what he provided was not what we asked for and we were going to finish it ourselves. Apparently this bruised Louis' ego a bit too much.
About four hours after this correspondence, he sent me the Hands Off My Hope! website files and told me never to contact him again. I couldn't believe it...I was flabbergasted. Actually, I was pissed. I couldn't believe that after 3 1/2 months of working and waiting, he was cutting this project loose. Actually, I don't mind that we are not working with him; I'm rather happy about that. What bothers me is that we wasted all of this time waiting on him...and he doesn't have the professionally courtesy to finish what he told us he would do because I hurt his feelings on a completely unrelated topic. It's rather unbelievable to me.
I think that what bothers me the most is that in this case, I did not follow my instincts. When I first met Louis and saw his work, I was a bit 'iffy' about his abilities. And during that meeting my dad and I had with him, I remember thinking 'this guy is full of shit.' He seemed to be all talk and no action. I didn't say anything to my dad about it and decided to give Louis the benefit of the doubt. After all, my dad seemed fairly impressed and my dad's opinion carries a lot of weight with me. Clearly though, my instinct was right, as it usually is.
I'm sure there are a lot of lessons to learn in this episode with Louis, but I'm really not going to play and replay the elements in my head. But what I will remember is what I've always known...and that is to trust my instincts.
So if anyone knows the name of a web designer please let me know!